CRED brings back the 90’s music with Sonu Nigam and Shaan

CRED, a high-trust community of creditworthy individuals, merchants and institutions, released its fourth ad-film for its IPL 2022 campaign- CRED: Play it different. 

The ad brings together two iconic pop artists of the 90s Sonu Nigam and Shaan for a groovy tune that will last in your head for a long time. The duo that ruled song charts for years in their prime are seen dancing to the song of CRED bounty in a 90s attire and aesthetic. This ad will take you back to the times when you took road trips with Sonu Nigam and Shaan’s melodies playing on your cassette player. 

The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra. The film was produced by EarlyMan Films and directed by Ayappa. 

Join us to hum the tune of CRED bounty with Shaan and Sonu Nigam and travel to exotic locations, win cash prizes, gaming setup, in-app rewards and more.

With CRED bounty, members can win rewards and deals till May 29. Every time a member plays the bounty, they stand a chance to get exclusive offers from partner brands, cashbacks, CRED coins, and the bounty of the day, which includes latest Apple products, vouchers from Croma; Amazon; Zepto, trips to exotic destinations, cash prizes and more. 



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising