Cricket Australia brings in restrictions for its player on IPL Advertising
Cricket Australia doesn't want its players to feature in advertisements promoting betting, fast food, alcohol and tobacco brands during the next edition of Indian Premier League. The 14th Indian Premier League is scheduled to start in the second week of April and quite a few Australian cricketers, including big buys like Glen Maxwell and Jhye Richardson, are going to be part of the action.
According to a recent advisory issued by Cricket Australia to all the IPL franchises the BCCI quoted Cricket Australia (CA) as saying, "A full team photo -- for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast food restaurants, tobacco or betting."
We all know that IPL is a great platform to engage with your audience both on the mass media and mobile. With the success of the 13th IPL in Dubai more brands are expected to be part of the 14th IPL. There is sill no clarity on who is going to be the main sponsors and how the entire tournament is going to be rolled out, although there is talk about the spectators being allowed to see the match.