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Cricket is the fuel for life in India whether on Ground or in fantasy!

As the IPL fever reaches its climax, more and more Indians are not only forming their own fantasy leagues but also changing and swapping players to create their winning dream team on Godrej Powerplay ' a unique customer engagement initiative powered by Customer Centria. PowerPlay has taken the offline fun of cricket online and also takes consumer loyalty initiatives to the next level, which enables the customers to have fun even while purchasing Godrej products. Extending the boundaries of consumer engagement with cricket, Godrej PowerPlay was launched alongside IPL season 4. A quantum leap in terms of consumer empowerment, it marries the passion for cricket with Godrej products, both ubiquitous and inescapable in the Indian context.

As per Customer Centria's analytics arm, the response to PowerPlay has been overwhelming, and as IPL progresses, the number of product registrations has been increasing. The blasting Yusuf Pathan tops the list in terms of registrations. He has been registered more than 30,000 times on Godrej PowerPlay suggesting both the popularity of the player and associated product.

On the other hand, the ever-reliable Sachin Tendulkar is a favourite when it comes to maximum swaps i.e. more than 1100 times, closely followed by fellow teammate Lasith Malinga with 996 swaps. Sachin Tendulkar also has the highest value of a whooping 93 crores. Whereas, Shaun Marsh and Jacques Kallis display maximum increase in values ' over 7 crores till date, implying that these players have outperformed basis initial expectations.

Customer Centria's analytics arm monitors each players' match-by-match IPL performance, overseeing their value in the digital world in real-time, to facilitate users' decisions. Powerplay has taken India's passion for the game, from the pitch to the homes of consumers, thus adding fuel to an already raging fire.

The terms of the game are simple ' Buy a Godrej product, log onto Godrej PowerPlay and register it and get access to cricketers associated with those products for your kitty (club). Subject to the respective cricketers' performance through the IPL, the customers are rewarded through discounts on purchases and exciting real-life prizes! Swapping players is another interesting option to boost that dream team. The concept of swapping breeds excitement into the game since the value associated to each player changes in proportion to his IPL performance and the users would want to have the in-form players in their team.

From a consumers perspective, PowerPlay doesn't actually end with the IPL since the most loyal consumers who created their dream team and not only played the engaging cricket game but outperformed others, are eligible to get amazing prizes. These include discounts on future purchases and a mega prize of trip to London!

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