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'Cricket On The Walls' the new game by Hi5 DEO

It was this summer when consumer goods giant CavinKare launched Hi 5- an exciting deodorant body spray for men. Hi5 is conceptualized as an adrenaline booster for young, active, trendy and adventurous men and helps them maximize their thrills from life.

Keeping in line with the brand proposition of playing extreme, Hi5 has now launched its exclusive microsite hi5playextreme.com. The highlight of the site is the cricket based game which has been inspired from the desire to do the mundane in an extreme way- PLAYING CRICKET ON WALLS! The game has three levels and gamers are encouraged to log into and play. The highest scorer for each day will feature in the Hi5 Wall of Fame and receive attractive prizes from Hi5 deo. The cricket route has been maintained since Hi5 was launched amidst the celebratory IPL mood with Kings XI Punjab.

The other unique feature of the site is the PHOTOSWAP section where one can replace the face of his favorite cricketer with his and save the image to become a part of the Hi5 wall of fame. Features such as links to social networking sites have also been included to generate maximum buzz around the band.

Mr Vineet Trakroo, VP (Marketing), CavinKare Pvt Ltd says, "We are glad to launch our exclusive microsite for Hi5 with extreme cricket. With cricket going extreme i.e. on walls, it gives the youth a thrilling internet gaming experience. Within the digital space where social networking and gaming are becoming the order of the day, it is imperative to focus our communication towards the youth who spend significant time on such sites. The microsite and the game is a truly engaging experience thereby taking the Hi5 deo experience to an extreme level".

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