Criteo Appoints Hanming Huang as MD of South Asia and Greater China.
Criteo (NASDAQ: CRTO), the leader in commerce marketing, today officially announced the appointment of Hanming Huang as Managing Director (MD) of South Asia and Greater China, to lead one of the fastest-growing regions for the company. Huang will provide strategic direction and further accelerate the growth of Criteo’s South Asia and Greater China business.
Criteo is committed to providing its retailer and brand clients with the highest performance, maximizing their sales and profits, and being their trusted partners in commerce marketing, by connecting shoppers to the things they need and love.
Based in Singapore, Huang will set and implement Criteo’s growth strategy across South Asia, which includes
Australia, China, India, South-east Asia, Hong Kong and Taiwan. He will work closely with the regional leadership team to expand the existing customer base, and will also be responsible for strengthening Criteo’s partnership with businesses in the region throughout the industry.
In his role, Huang reports to Yvonne Chang, Executive Managing Director, Criteo APAC and will lead the regional team consisting of Alban Villani, General Manager of South-east Asia, Hong Kong and Taiwan; Jack Wu, General Manager of China; Siddharth Dabhade, General Manager of India; and Pressy Sankaran, Commercial Director of Australia and New Zealand. He will also work closely with the other country leads.
“With his proven track record in Asia-Pacific (APAC) and market experience in SEA, India and Greater China, Hanming brings more than ten years of leadership experience in programmatic marketing and sales,” said Chang. “Criteo is building a Commerce Marketing Ecosystem for retailers and brands to compete more effectively with larger e-commerce companies. We are very excited to welcome him to the team to continuously build and develop long-term relationships with new and existing customers.”
Huang joins Criteo from almost ten years at Yahoo!, one of the world’s largest web services provider, where he was Head of Platform & Exchange APAC, and led teams across six markets to drive programmatic business transformation. He was also interim MD of Yahoo! India.
“South Asia and Greater China are exciting regions for Criteo because of the tremendous opportunities that the explosion of eCommerce brings. Competition and disruption on all fronts are making it more important than ever for retailers and brands to effectively engage with shoppers.”
“I am thrilled to be playing a role to help retailers and brands win in this dynamic region. As my remit covers mature and emerging markets in this region, I look forward to transferring learnings and replicating successes to foster an open ecosystem for all stakeholders,” said Huang.
In Q2 2017, Criteo’s revenue ex-TAC in APAC grew by 32 percent to US$51 million, accounting for almost one quarter of the company’s total revenue, driven by existing clients and new midmarket clients across markets. Criteo continues to expand and improve access to inventory, and recently launched Criteo Direct Bidder, which delivers an average of 20 percent higher publisher revenue. Criteo maintains 90 percent client retention and has more than 16,000 commerce and brand clients.