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Crocs, Inc. appoints Sumit Dhingra as its new GM for India

CrocsInc. the International casual footwear brand announced the appointment of Mr. Sumit Dhingra as the new General Manager for India, Sri Lanka & Nepal.

With over 15 years of experience across Apparel& Fashion retail, Mr. Dhingra brings with him a deep understanding of the fashion andlifestyleindustry and has been recognized as ET’s 40 under 40, India’s hottest Business Leaders in 2017 by The Economic Times and Spencer Stuart.

In his new role, Mr. Dhingra will be responsible for fueling the next leg of Crocs growth in the region. Currently Crocs operates in the region with 1500+ point of sales across 150 Cities via Exclusive Brand Stores and Multi Brand Outlets while servicing over 20,000 pin codes via E-commerce channels including a dedicated brand website – ‘www.shopcrocs.in’.

Announcing the new appointment, Mr. Nissan Joseph (V.P, General Manager- South Korea, India and South East Asia), said “Sumit brings along a great in-depth understanding of the Indian retail landscape which should hold Crocs India in good stead as we prepare to accelerate our expansion plans in the country. I am confident that Sumit will be a great addition to the Crocs family and will help the brand scale newer heights in India”.

In his last assignment with Arvind Fashions Ltd. as CEO for Arrow, Aéropostale& Izod; Mr. Dhingra repositioned Arrow and launched Aéropostale successfully. The new positioning platform for Arrow won a silver ABBY at the recent Goa Ad festival. Arrow was also adjudged the “most trusted apparel brand” by Trust Research Advisory’s Brand Trust Report in 2018.

On his appointment, Sumit Dhingra, said,”I am elated to be a part of one of the most loved global brands and am amazed at the consistency with which Crocs has managed to introduce innovative products which seamlessly combine comfort with style. I look forward to contributing to the amazing growth story of Crocs in India by further strengthening our consumer touch-points while staying true to our global brand ethos”.

An IIM-Lucknow alumni, Sumit has been with Arvind Fashions Ltd. for over a decade helming leadership roles across marquee brands like Arrow, GANT, Nautica, Izod, CalvinKlein and Aéropostale.

After completing his PG from IIM Lucknow., Sumit started his career with companies including Madura Garments and Benetton India Pvt. Ltd. where he was spearheading regional operations.

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