Croma launches ‘constitution of joy’ campaign for Republic Day!

Croma’s digital campaign #ConstitutionOfJoy has come out with an heartwarming film based on the true event of a Croma customer conceptualized by the Croma in-house creative team, produced by Useful Garbage Creations and directed by Gaurav Gupta. It highlights Croma’s primary brand promises: going above and beyond to assist customers. The film showcases a grieving Mr. K.R. Raamakrishnan on breaking down his 10-year-old mixer grinder as he was making food for his grandson’s birthday. The film transitions to a senior staff of Croma seeing the video and contacting the customer service team, who then dispatches the only remaining piece from Delhi. Shortly, a Croma personnel is seen with a gift package outside the elderly man’s doorsteps in Tamil Nadu. The film expresses Croma’s dedication to provide its customers with the best-in-class end-to-end shopping experience and understands that behind every small electronic there are countless memories.