Croma launches ‘Festival of Dreams’ campaign

To boast the festive cheer, Croma, India’s first and trusted omnichannel electronics retailer from the Tata Group has rolled out an exciting campaign this season ‘Festival of Dreams’ with a series of three Navratri digital films and bumper Festive Sale with your dream deals and much-awaited offers. The festive sale is running across stores and Croma website, and is on till 5th October 2022. A huge opportunity for Customers to buy their desired gadgets and appliances across product categories including laptops, mobiles, home appliances, TV, and more. The campaign will be launched on the digital platforms at the onset, followed by a strategic media plan for digital, outdoor and print, to get the desired impact.

Adding to the excitement of the festivity, Croma conceptualised and produced a series of three digital films that highlights the reaction of people to the Dandiya tickets being sold out, followed by excited and happy faces with Croma store offering them tickets to the top pandals aiming to make your dreams come true with the Festival of Dreams. The DVCs humorously captures situations where salons are fully booked and Croma comes to their rescue or receive their complimentary Garba Night passes. The films conclude with happy faces and the joy that Croma brings to its customers for fulfilling their Garba dreams in the festive scenarios. 

There is no stopping your Navratri party when you have Croma by your side let all your dreams come true with our #FestivalOfDreams deals. The film also beautifully highlights Croma’s key brand proposition of helping customers choose the right product for their needs and aspirations on the occasion with worry-free post-purchase experience and lifetime service assurance.

Boasting the spirit of Navratri, Croma’s stores in Gujarat, 7 stores in Mumbai, 5 stores in MP will be honouring the top 5 highest shoppers of the day with two complimentary passes to the top Navratri Pandals in their respective cities. Croma stores are also displaying selfie set up with elements of dandiyas for its shoppers.

Speaking about the festive season,  Avijit Mitra, MD & CEO, Croma-Infiniti Retail Ltd. said “At Croma, we are extremely upbeat about the festive season and expect strong double-digit growth in line with the recent trend in the rest of the country that we enjoyed in the Independence Day and Onam sales. Clearly, our customers are upgrading to better gadgets in all our stores across the country. We have curated exceptional offers and exciting gadgets, and we will try our utmost to deliver a delightful experience to our customers in the festive Sale.

What’s more? Croma is offering irresistible deals on Apple products. Apple iPhone 13 is seen starting at INR 51,990 at Croma for limited time period. The smartwatches are also available with attractive discounts like the Apple Watch SE is starting at INR 19,990 during the sale!!

Steal the deal with mega offers with discounts, 55inch smart LED TV will be starting at INR 29,990, Washing machines start at INR 6,990 and side-by-side refrigerators are starting at INR 4,580 per month. The Oneplus 10R 5G starts at INR 32,999 and Samsung Galaxy M53 5G starts at INR 19,999. For everyone looking to buy a new phone this festive, 5G Smartphones are starting at INR 13,999 and on select smartphones get smartwatch worth INR 4,999 free. Laptops with Intel core i3 11th Gen laptops are starting at INR 30,990. All categories that have 2 and 3 years for ZipCare EW will have 10% off.

Upto 10% instant discounts available on select bank card, which will include banks like HSBC, ICICI, SBI, One Card, Yes bank, etc. Also, upto INR 10,000 cashback on consumer finance at stores will be available on select banks.