Croma welcomes E-ware Ganesha at their Stores

Croma welcomes E-ware Ganesha at their Stores
Croma welcomes E-ware Ganesha at their Stores

As consumers upgrade to the latest and technologically advanced products for better life, Croma, India’s first and trusted Omni-channel electronics retailer from the Tata Group continues its mission to promote a culture of responsible consumption. This Ganesh Chaturthi, Croma invites consumers to welcome the God of new beginnings introducing Ganesha idol bought to life from old electronics, to create awareness on electronic waste. These idols are creatively crafted by renowned artists and are respectfully set up in Croma stores in Prabhadevi and Ghodbunder Road in Mumbai, Hinjewadi in Pune, Ajini Square in Nagpur and at Old Pune Bangalore road in Kolhapur from 31st August to 11th September. The idea was to go beyond just business and create more awareness on their commitment towards Responsible Consumption of the gadgets and its effect on the environment. The Visarjan will be done responsibly in an environmentally friendly way with JustDispose, e-disposal experts.

In addition, Croma has also organised an E-Waste collection drive to be carried out in 20-25 residential societies in Mumbai, Pune and Amravati from 31st August to 4th September with the help of e-waste disposal experts. Through this initiative they are encouraging people to dispose their e-waste and promote a culture of responsible consumption. As a gratification every participant will get an E-Certificate.

Today, the urge for people to upgrade and buy new devices has increased. However, as people buy new and updated devices every year and throw away the old ones, one cannot help but wonder, what do we do with these unused pieces left behind? To help solve this problem, Croma aims to help their customers with the disposal of their old electronics in partnership with JustDispose, an expert in e-waste disposal in a safe and environment friendly manner. In returns for the e-waste that you dispose of, Croma plants a tree in your name.  Recently, Croma has partnered with renowned artists to give some of their in-store e-waste bins a makeover. The e-bins are placed in Croma stores across India, all year round.

The four feet e-ware idol of Bappa is created by artists Jagdish Pol and Atish Palwankar in Kolhapur and Ghodbunder Road, Mumbai. Meanwhile the four feet idol in Nagpur has been created by the students of Institute of Design and Technology, Surat. Artist Haribaabu Naatesan is the creator of the e-ware idol at Prabhadevi, Mumbai and Hinjewadi, Pune.

The occasion also marks the launch of Croma’s much awaited Ganesh festival celebration offers that is live from August 26th – 11th September. The sale will see convection microwaves starting at just Rs 8990. The Audio zone will have exciting offers with soundbars starting from Rs 2799 and party speakers starting at Rs 2299.

 Additionally, the brand is providing a basket of attractive finance schemes with up to 24-month EMIs, extended warranties, and up to 10% cashback offers in stores and on Croma is also extending special benefits up to Rs 6000 on Federal bank, ICICI Bank, and HDFC Bank credit & debit card transactions.

 This festive season consumers can revive their electronics and give them a new beginning!


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing