Crosshairs Communication Bags Four Social Media Accounts
The appointment covers duties including digital influence, customer engagement, reputation management, blogger relations and strategic media management
Public relations and social media agency Crosshairs Communication, has bagged four prestigious social media new accounts. The new accounts in the growing portfolio of Crosshairs Communication are lifestyle brands namely Oysters Beach, owned by the Appu Ghar group,fashion brand Spunk and luxury kidswear labels Cherubs and Les Petits. Under the dynamic leadership of its founder Stuti Jalan Sureka, Crosshairs Communication extends its services to a wide range of brands and entities ranging from lifestyle, fashion, luxury, F&B to corporate enterprises and more.
Oysters Beach is an exclusive entertainment and lifestyle destination situated in the heart of Gurgaon. Spread over 10 acres, it offers some of the bonkers water rides that one would have ever experienced; like Skyfall and OMG. Crosshairs is creating extensive digital buzz for them that will ultimately lead to footfalls and offer instant brand connect.
The other account in the kitty, Spunk is a lifestyle fashion brand with Saif Ali Khan as their brand ambassador.It offers a wide range of uniquely designed and fashioned footwear, apparel and accessories. The brand expresses itself with all its passion and energy through colors, fashion, music, art, dance, innovative design etc. Considering its free-spirited soul, Crosshairs will be orgainising special bloggers campaigns, videos with well-known choreographers and other interesting engagements with the audience, as part of its social media exercise.
The other two brands that Crosshairs will promote are luxury kidswear boutique stores, Les Petits and Cherubs. Les Petits is India’s first multi brand luxury store for kids’ apparel at DLF Emporio Mall, New Delhi. It includes prominent brands such as I Pinco Pallino, Fendi Kids, Miss Blumarine, Baby Dior and Simonetta. Similarly, Cherubs, located at Ambience Mall in the city, also stocks finest brands like Il Gufo, Paul Smith junior, Monnalisa, Hitch-Hiker, Ferrari Junior, Kissy Kissy and more. As part of its digital promotions, Crosshairs will be leveraging the brand and create interesting conversations in this unexplored territory.