Crosshairs Communication bags PR duties for Little Tags & PrettySecrets
Crosshairs Communication, the Delhi-based Public Relations and Social Media agency has bagged two new accounts from the lifestyle sector. The two brands in the kitty, namely, Little Tags and Pretty Secrets will strengthen the core expertise of Crosshairs Communication.
Little Tags is a multi-label e-commerce website for children that stocks an assortment of luxury apparel, footwear, jewellery, accessories and gift solutions for boys and girls between the age group of zero to 14 years. Team Crosshairs Communication is handling both PR and Social Media presence for the brand.
On the other hand, there’s PrettySecrets - one of the fastest growing lingerie brands in India. With its inception in 2011, PrettySecrets started out as a women's sleepwear brand almost eleven years ago with its presence in major departmental stores such as Shoppers Stop, Pantaloons, Globus, Central, etc. as well as over 300 MBOs. From its advent as a solitary category the brand diversified its range in 2012 through e-tailing on PrettySecrets.com. Crosshairs Communication is managing PR for this account.
Ms Stuti Jalan, Founder, Crosshairs Communication was excited about signing up the two new accounts. “Fashion PR is an exhilarating, fast-paced field and the work can be arduous and challenging. We hope to extend our support to the brands address their communication goals, press coverage and brand expansion possibilities,” said Ms Jalan.