Crosshairs Communication bags PR mandate for Franchise India

Public Relations and Social Media agency Crosshairs Communication has bagged the mandate for Franchise India, recently. Franchise India Holdings Limited is Asia's largest integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL has helped hundreds of investors in selecting the right franchise and, in turn, assisted numerous organizations in international and domestic franchise expansion. Knowledge, Opportunity, Network and Success are FIHL's key ingredients.

Gaurav Marya, Chairman, Franchise India Holdings Ltd., said, “We are delighted to have on board, Crosshairs Communication as our official PR agency. Crosshairs Communication is one of the most reputed and well established PR firms in India. I am sure our association with them will help grow the brand and we look forward to working with them closely.”

Speaking about the association, Stuti Jalan, Managing Director, Crosshairs Communication, said, “Crosshairs has always looked forward to challenges and as an agency we have always tried to deliver more than what is expected from us. For Franchise India, it all comes down to the voice we adopt; and how we can translate it into real ROI for the brand.”

The Agency has successfully executed the PR Campaign for the recently concluded 4thIndian Restaurant Congress 2014 organized by Franchise India in New Delhi. The conference saw new and old owners and aspirants got a crash course on the future of the restaurant business in India, identifying the growth drivers & business opportunity in restaurant sector, networking and collaborating opportunities for Restaurant Franchisors and Franchisees .

The dais boasted of an esteemed panel of speakers  chaired by Anjan Chatterjee, Founder and MD of Speciality Restaurants Ltd, along with Chef Kunal Kapoor (Celebrity Chef, Restaurateur & Executive Sous Chef, Leela Kempinski), Chef Hemant Oberoi ( Corp.Chef Luxury Division & Executive Grand Chef, Taj Mahal Palace) ,  Dheeraj Gupta (Managing Director, Jumbo King) , Devender Kumar(President, Indian Cullinary Forum & Vice President- Food & Beverages, Le Meridian New Delhi ) and Siraj Hussain, (I.A.S, Secretary, Ministry of Food Processing Industry ) among others .

On the Social Media platform, the agency delivered fantastic results just within 2 days. The total exposure for Franchise India was 225,968, the total reach was: 92,857 and the average mention on social media was 10 sec.