Crosshairs Communication bags PR mandate for Tree of Life Resorts & Hotels

Crosshairs Communication has bagged the mandate for Tree of Life, and will now be responsible for crafting and managing Tree of Life’s key messaging across the Indian markets.

Tree of Life has boutique resorts that offer a myriad of unique experiences. Be it an exclusive corporate retreat or intimate family celebration where one can have the entire resort exclusively for oneself. The multiple Tree of Life destinations also cater for a quintessential weekend road trip with an aim to unwind with one's companions.

Crosshairs Communications will now be piloting Tree of Life’s PR communication, thus securing a clear mandate to disseminate the richness of Tree of Life’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency.

On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, stated that “Crosshairs is elated to be working with Tree of Life to pave the way for relevant, compelling PR campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”

Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, beauty, hospitality and corporate space.