Crosshairs Communication signs PR mandate for NOIR & Comfort Zone

Crosshairs Communication, the Delhi-based Public Relations and Social Media agency has bagged two new accounts from the hair and beauty sector. The two brands in the kitty, namely, NOIR and Comfort Zone will strengthen the core expertise of Crosshairs Communication.

NOIR is Delhi’s swanky luxury hair salon that has opened its doors to public in the heart of the city, at the luxury shopping mall -The Chanakya. The premium salon property is launched by Looks, one of the largest luxury salon chains in India. With NOIR, brand Looks has introduced only specialized HAIR services in the luxury premises, offering a full-spectrum of impeccable hair-care services. Team Crosshairs Communication is handling both PR and Social Media presence for the brand.

On the other hand, offering a comprehensive range of products and formulations for the face and body, the Comfort Zone brand launched in Italy in 1983. It began as a research laboratory for the development of highly effective, high-quality products and has now grown into an internationally successful professional spa brand offering a diverse range of products and spa treatments. Crosshairs Communication is managing PR and Social Media for this account as well.

Ms Stuti Jalan, Founder, Crosshairs Communication was excited about signing up the two new accounts. She said: “It's always challenging yet a lot of fun to work on beauty brands. We hope to extend our support to the brands address their communication goals, press coverage and brand expansion possibilities.

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