Cruise Air Conditioners recognised as ‘Prestigious Brand of Asia’ 

Cruise Appliances, India’s prominent air conditioning company, has been named “The Best Consumer Electronics Brand of Asia” by the Prestigious Brand Awards BARC, a research-based organisation in Asia. The award is a testament to the company’s commitment to excellence and innovation in all aspects of its air conditioning business verticals.

Mr Roshan Sirohia, Director of Cruise Appliances, received this award at the Global Business Symposium 2023, held at the Sheraton, Abu Dhabi, on 28th February.

Roshan Sirohia, Director & Chief Innovation Officer of Cruise Group, said, “It is a privilege and moment of pride for the entire Cruise team that after so many years of consistently pioneering aircon solutions, Cruise has been recognised as Asia-Pacific’s Best Consumer Electronics Brand at the BARC Prestigious Brand Awards Asia. This accolade reaffirms our passion and commitment to delivering world-class solutions to our discerning customers of the Cruise group.”

Cruise has recently roped in leading actor Vaani Kapoor to market its new VarioQool inverter range in India, which intends to deliver a superior and smart cooling experience to its customers.

The company has launched three new AC series – the VarioQool Pro, VarioQool Ultra Inverter and the EazyQool non-Inverter series. The new ACs are packed with benefits based on customer research, such as - FlusoJet 50 feet-long airflow, 5-in-1 convertible cooling capacity, Rust-o-shield anti-corrosion nano-paint protection and a lifetime warranty on the compressor.

The Cruise VarioQool Pro and Ultra offer capacities ranging from 1.5 to 2 tons with prices starting from Rs 37,900 and are available at leading stores across India and on

The award event was organised by ERTC media. Apart from Prestigious Brands of Asia awards, Pride of UAE awards were also announced during the event. Global Business Symposium 2023 is an initiative of ERTC Media to recognise the achievements of the visionaries, thought leaders, heads of state, academicians and corporate heads playing an exceptional role in shaping industries with their inspiring contributions. The platform holds significance as it shoulders the responsibility of recognising innovation.


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