Cuckoo’s DSG campaign highlights how tap water can protect India

As India marked its 74th year of Independence, Cuckoo India in collaboration with Eunoia celebrated the freedom from viruses and bacteria with a digital campaign for the newly launched Disinfectant Solution Generator.

The nationwide campaign aims at educating consumers on the importance of using 100% natural disinfectant instead of chemical-based sanitizers. Tapping onto the consumers demands around effectiveness, sustainability, and cost, the campaign highlights the features of the product, its multiple uses and showcases DSG as a onetime investment.

The month-long campaign kicked off across print, television, and digital platforms with a simple message, ‘Tap water will now protect India.’

Commenting on the campaign, Satyajeet Kumar Arun, Managing Director Cuckoo India, said, "When the world was slowly starting to adjust to the new normal, we realized it was important to see the bigger picture, especially when it came to health and safety. While the popular alcohol-based sanitizers were being lapped up by the customers, we decided to bring in something that was safe, yet 100% effective. That's how DSG was born! It's one-of-a-kind product that uses regular tap water to create a totally natural sanitizer cum disinfectant solution. And there was no better day to launch the campaign than 15th August, when we Indians take a pledge to protect our country and fellow citizens."

Abhay Godbole, Vice President, Eunoia, said, “Cuckoo is a progressive brand with an amazing range of products. Covid has reshaped the entire ecosystem bringing protection at the forefront of everything we do. Therefore, Independence Day was an opportune time for Cuckoo’s Disinfectant Solution Generator to communicate its unique benefit. The intent of this communication was to inform the consumer that protection need not be so complicated, all you need is tap water and the revolutionary product – Cuckoo’s DSG.”