Culture Machine launches ‘Om Bhajan Bhakti’

Culture Machine, India’s premier digital media company, continues to be a trendsetter, this time focusing on ‘devotion & spirituality’ as a genre with the launch of it's digital brand titled ‘Om Bhajan Bhakti’.

The digital channel will combine stories from the world of devotion, pairing them with innovations such as Facebook Live and 360 degree videos of rituals, marking a first on all counts on Facebook.

‘Om Bhajan Bhakti’ content caters to the robust spiritual community across the globe, who can experience live streaming of some of the most visited religious places in India and participate in the actual darshan through 360 degree videos and a lot more. The channel explores the spiritual and devotional space by providing unique experiences and learnings to viewers.

All devotees who are longing to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so can now virtually offer their prayers and darshans through Facebook Live on Culture Machine’s Facebook page ‘Om Bhajan Bhakti’. The channel also has exclusive live video access to holy shrines across India like Kashi Vishvanath Temple in Varanasi, Somnath temple in Saurashtra on the western coast of Gujarat, Mahavir Mandir dedicated to Lord Hanuman located in Patna and Iskon in Vrindavan.

Encapsulating the vastness of the subject, Culture Machine makes use of its technology - Video Machine, to create quality video stories that cover the rich past and vibrant present of spirituality. 

The content on the channel is beneficial to both learned and laity, as it brings home the main theme in a simple and easy to understand format.

“Culture Machine's aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience. Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate on, through both our technology and content partnership with them, we are stoked to see ‘Om Bhajan Bhakti’ getting off to a great launch." Says Sameer Pitalwalla, CEO & Co-Founder, Culture Machine.

“Devotional content is one of the more popular categories of content in India. Innovative endeavours like ‘Om Bhajan Bhakti’, will provide people an opportunity to engage with and share things that deeply matter to them with family and friends.” said Vishu Ray, Media Partnerships TV & Original Content, Facebook India.

In a short span of time, the reach and growth of the channel has been phenomenal with 12 million monthly 30 sec views and weekly reach of 11 million.