CURIA Ropes In Cricketer Yuvraj Singh as Brand Ambassador
al choice to promote the CURIA app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness”.
Speaking about his association with CURIA, Yuvraj Singh, the former star all-rounder for the Indian cricket team, said, “It is a matter of great delight for me to join hands with CURIA, the app that empowers cancer patients by offering them quick, and correct information for their treatment, and is also boosting cancer research initiatives. I have been through the entire journey of a cancer patient and the challenges one faces during the different stages. Therefore, it gives me great delight to represent CURIA, and I hope that my support to the app results in helping a lot of cancer patients in the coming times.”
CURIA has a unique, patented AI system that structures the immense volumes of published and unpublished data on cancer. Using specific parameters related to individual patients, such as demographics, cancer type, stage, and potential mutations, the app helps quickly finds the most relevant information and insights. This leads to faster and better treatment decision-making and outcomes. The app has received tremendous responses in India so far.