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CuroCarte Celebrates its first Anniversary with latest Diwali Campaign

CuroCarte is a pioneer in curating and designing handcrafted products that are a result of seamless collaboration between their designers and craftsmen from all over the world. Launched in September 2016, CuroCarte is Ananya Birla’s second venture that is a perfect mix of craftsmanship, design and lifestyle.

As CuroCarte marks its completion of one year, there are many things to look back on.  In 2015, far away from the beaten track, avoiding the kinds of places where people mostly hang out, Founder, CEO Ananya and COO Kanupriya took the not-so-travelled road and found handcrafted items of dazzling beauty. They met the craftsmen of these pieces, sat with them while they worked, and shared their stories with each other- their ideas clicked; and so they decided to work together.

With collection from 13 countries and 70 art forms, CuroCarte will now slowly move from curation to design. The year ahead is filled with new projects and new dreams; collaborations with renowned designers, entering the bespoke model, and getting various independent designers and artisans together are just a few things on the agenda.

"There is immense talent and potential in craftsmen from around the world. There’s an urgent need to celebrate our world’s culture and heritage that has been thriving for centuries. We’ll do so by making the rich traditional crafts relevant for 21st century and adding to modern consumer’s lifestyle. We believe that we exist to create and we wish to inspire people through pieces that celebrate craftsmanship and passion." Said Kanupriya Verma, COO of CuroCarte.

With a brand that believes in ‘create to inspire through pieces that celebrate craftsmanship and passion’, there is much to look forward to with CuroCarte in the years ahead.

This year’s anniversary also presents the team an opportunity to launch their must awaited Diwali Collection.

Celebrate this Diwali with gifts that are not just handcrafted but heart-crafted

#GiftAStory with CuroCarte. The beauty of a gift, no matter how small or big it is, lies in the story behind it. For a sibling with whom it was always about buying two of everything – gift a set of handcrafted coffee mugs.  Recapture the romance of your honeymoon with an ornate, hand painted, 18 karat-gold adorned Benjarong coffee set from Thailand. For an old friend from college, tap into memories of nights spent burning the midnight oil with a delicate elephant-shaped Celadon candle stand. The common thread between these is that each conceals the story of exquisite craftsmanship and skill while encapsulating memories one holds dear. This Diwali, CuroCarte thoughtfully and effortlessly disrupts the very notion of gift-giving with #GiftAStory campaign. As the festive season dawns upon us, people are becoming increasingly conscious of the very thought behind a gift. More than just a material transaction, you gift someone a story, an experience, a memory.

This Diwali, step outside the box and gift a story that will last a lifetime.


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