Cuts through the ranking order: Bloomberg UTV

Business news channel, Bloomberg UTV, has displaced the ranking order of the genre in the most recently concluded week ended 2nd July 2011, according to TAM. In the fiercely competitive genre, where pole positions were firmly held by competitors, Bloomberg UTV has cut through the order overtaking market leaders in various segments.

In the rapidly increasing growth aspirer TG defined broadly as Males (M) of Cable & Satellite TV owning (CS) homes in the age bracket of 25-44yrs from SEC A in markets having 1mn+ population, Bloomberg UTV has been the No. 1 channel of choice during market hours (0800-1600hrs). This is a clear indication of the channel's growing popularity among the urban, upscale and progressive audiences.

Through this prolific programme slate, the channel aims to deliver in-depth offering of business and financial news programming from its state-of-the-art studios across India while staying connected with the Bloomberg offices across the globe.