Cyber Lions: India secures 10 shortlists, Ogilvy leads with 6

Indian agencies have secured 10 shortlists in Cyber Lions, announced at the 63rd International Festival of Creativity today. The ‘Beauty Tips by Reshma’ campaign by Ogilvy & Mather Mumbai has won six shortlists. BBDO India’s ‘Dads#Share The Load’ campaign has secured three shortlists, while TBWAIndia has won a shortlist for its campaign ‘Snap Counsellors’.

The ‘Beauty Tips by Reshma’ campaign, done by Ogilvy & Mather Mumbai, has been shortlisted in the Charities & Appeals, Social Video, Social Purpose, and Integrated Multi-Platform Campaign – Online & Offline sub-categories. Three films from this campaign – ‘How to get perfect red lips’, ‘How to apply eyeliner’, and ‘How to remove dark spots naturally’ – have been shortlisted in the Social Video sub-category. The campaign, done for the NGO Make Love Not Scars, calls for ban on sale of acid and acid attacks and features Reshma, an acid attack survivor.

BBDO India’s campaign to promote gender equality at home, titled ‘Dads#Share The Load’, done for Procter & Gamble’s Ariel Matic brand, has fetched the agency three shortlists in the Social Video, Social Purpose, and Integrated Multi-Platform Campaign – Online & Offline sub-categories.

‘Snap Counsellors’, the work done for LoveDoctor.in by TBWAIndia, has been shortlisted in the Innovative Use of social or Community sub-category.

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