D&AD 2018: FCB India bags a Yellow Pencil for TOI’s #NoConditionsApply

FCB India is the only Indian advertising agency that walked away with a Yellow Pencil at the D&AD Awards 2018. FCB India won a Yellow Pencil for The Times of India campaign – #NoConditionsApply, which invoked a revolution, in the Community Experience category. 

#NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at Goafest 2018, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze metals). The campaign has also been recently shortlisted at One Show and 3 finalists at New York Festivals. 

Crafted by FCB India, The Times of India’s #NoConditionsApply campaign was launched during the Durga Pooja in September 2017, extending TOI’s #NoConditionApply to call for inclusive celebrations and celebrating tradition without division. 

Swati Bhattacharya

Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said, “I am humbled by the win. It is a moment of great pride and a testimony of our journey of being brave!”

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