D&AD opens call for entries for 52nd Awards

After a short absence in 2013, D&AD is reintroducing Music Videos to the Awards, following a campaign from Production Studios and Directors to bring it back. The much loved jury will see a return for 2014, led by foreman, Damian Kulash, lead singer of American pop band OK Go, who have earned considerable fame for their creative music videos.

With some of the most talked about campaigns of the last 12 months being those that react in real

time to world events, D&AD has introduced a Tactical Advertising category across four Juries: Press, Radio, Outdoor and Digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.

In acknowledgement of another sector that has developed dramatically, two new categories for Mobile Marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for Mobile Marketing and Innovative use of Mobile Technology.

D&AD has also introduced three new categories for Innovation across its Integrated & Earned Media, Digital Marketing and Digital Design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines.

D&AD is also calling on international creatives to rise to the challenge of achieving a White Pencil. Awarded in 2013 to the United States’ Droga 5 for ‘Help I want to save a life’ campaign for Help Remedies, entries have to demonstrate real positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.

A full list of categories can be seen at www.dandad.org/awards14

Tim Lindsay, CEO of D&AD said: “We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry.

“We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That’s why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence - The White Pencil.”