D2C collaborates with Nature 4 Nature to develop a go-to-market strategy
Nature 4 Nature, an Indian personal care D2C Brand by Bollywood producers Anand Pandit & Yash Birla had tied up with AnyMind Group during its launch to sustain a strong and reputative presence in a cluttered market of various beauty and personal care brands in India. Foreseeing the challenge of creating brand awareness and establishment, while introducing new and innovative products, AnyMind Group has stepped in for making the brand achieve its brand target and customer flow for the brand. By tapping on a range of offerings provided by AnyMind, Nature 4 Nature was able to gain considerable business momentum. Within just two weeks of launch, Nature 4 Nature achieved 1 million INR in sales – indicating a strong consumer demand for its products and the effectiveness of marketing efforts.
As a startup brand facing challenges in the ebb and flow of the Indian Market, Nature 4 Nature recognised the necessity for carrying out the needful for luring customer focus. This is where the AnyMind group stepped in. The company was guided through mixed offerings by AnyShop for its e-commerce enablement, AnyTag for Influencer Marketing and POKKT for driving traffic through mobile marketing. With the proven record of the AnyMind Group that caters to a multi-dimensional succouring for the brands aiming to drive more business and achieve their target, Nature 4 Nature experienced drastic effects within 2 weeks from its launch.
Through AnyShop, the brand was able to launch its online store through a well-set-up website. Along with this, the brand created a customer service and education team to guide and help the customers and also provide various other resources such as blogs and tutorials to help customers gain the most from what the brand has to offer. In addition, AnyMind Group helped to set up extensive marketing campaigns through AnyTag for its Influencer Marketing resulting in brand endorsements by various celebrities and ambassadors Tara Sutaria and Ishaan Khatter for Nature 4 Nature, and POKKT to run targeted advertising campaigns.
Dharmender Khanna, Country Head - AnyMind Group spoke on the importance of realisation for brands to engage with new marketing trends and tools. He adds, “We at AnyMind Group have always contemplated what the customer needs. We tend to assist brands the same way and look up to the customers for answers. It is evident that the brands have spread their enterprise on social media and other digital platforms. For Nature 4 Nature, we reckon the brand to have a user-friendly site, brand awareness and just the right face for the generation since it is a beauty and personal care brand. We were also inspired by the brand’s commitment to planting trees on every order. We are happy to work with a brand that focuses on contributing towards the environment and its future”.
Speaking for the collaboration, Rohit Arora, CEO, Nature 4 Nature comments, "Targeting an oversaturated market with a tonne of alternatives was a huge challenge. In order to stand out and attain our target of contributing to the future of the environment, AnyMind Group made way for us. We could comprehend what is necessary to blend in and unquestionably perform better, thanks to their excellent understanding of the market demand. We have successfully placed (number of orders) orders since we started with AnyMind, from creating the website to targeting clients to now driving traffic”.