Dabur adds Ayurvedic firepower to Babool toothpaste

India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its toothpaste portfolio with the launch of the new Babool Ayurvedic Paste. Targeting the Value segment of the toothpaste market, the new Babool Ayurvedic Paste is packed with powerful Ayurvedic ingredients like Babool, Clove, Triphala, Pudina and Patchouli, offering all-round protection for the entire family from all dental problems.

“Dabur has always been a pioneer in spreading the goodness of Ayurveda and has been working towards creating products that offer the proven benefits of Ayurveda, in modern day convenient formats. Building on our heritage, we are now launching this new product that has the wisdom of Ayurveda and is backed by strong research and development,” Dabur India Ltd Marketing Head-Home and Personal Care Mr. Rajeev John said.

Dabur Babool Ayurvedic Paste will be available in four SKUs of 25gm, 60gm, 100gm and 175gm, priced between Rs 10 and Rs 50.

“Dental hygiene is an absolute necessity for overall well-being. Dabur Babool Ayurvedic Paste is a unique oral care experience that is packed with the goodness of Ayurveda, is great tasting and highly effective. Besides its proven health benefits, Dabur Babool Ayurvedic Paste also stands out as a competitively priced alternative compared to other toothpaste brands in the market. With Babool Ayurvedic, we are confident of catering to a much broader market base in the years to come and expanding our market share,” Mr. John added.

Dabur India Ltd is today the Number 3 player in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.