Dabur Chyawanprash’s fight against Delhi's Smog!

India’s Supreme Court is planning to impose a lockdown in Delhi due to the increasing pollution in the national capital and its surrounding cities which is affecting people's health majorily. Schools, Colleges & offices have once again shifted to the online world but this time it isn't because of Covid 19.

Leading FMCG brand Dabur, released three full-page ads in Times of India’s Delhi-NCR editions cautioning the citizens on how smog and polluted air increase infections & lung diseases. 

The main motive of this ad was to highlight the ill effects of air pollution and how Dabur can help people to protect themselves. The air pollutant is a  PM2.5 particle which can lead to various health issues and can reduce the visibility.

Rajiv Dubey, senior general manager-head of media, Dabur India posted this ad on his LinkedIn post saying, "Dabur Chyawanprash’s fight against Smog! Brilliant innovative ad in Tol - Delhi today."