Dabur debuts into hand sanitizer market with Fem Safe Handz

Dabur India Ltd., India's leading natural health and beauty care company, announced its entry into the hand santizer market with the launch of Fem Safe Handz instant hand sanitizers. Fem Hand Sanitizer effectively disrupts bacteria's cell membrane & virus' outer coat, thereby kills harmful bacteria & inactivates viruses on your hands. It has been clinically proven to instantly kill 99.9% germs. Its unique moisturizing complex helps retain moisture, leaving hands soft & supple.

Announcing the launch, Gunjan Pandey, Category Head ' Body Care, Dabur India Ltd. said, "With changing lifestyle of consumers and increasing health hazards due to recurrence of viral attacks, there has been a growing need for getting instant and on-the-go protection against germs. Fem Safe Handz comes with the promise of offering consumers anytime anywhere protection against life threatening bacteria and viruses including H1N1 virus. It is easy to carry as it fits perfectly into one's pocket and is to be used without water or soap, hence making it convenient for the consumer to keep her hands clean and safe on the go. It is also non-sticky, dries quickly and comes with soothing fragrance of Lemon and Blossom."

Fem Safe Handz comes in two variants ' Fem Safe Handz Lemon and Fem Safe Handz Blossom in 50 ml and 100 ml bottles priced at Rs 49 and Rs 89 respectively.

"The instant hand sanitization market is still at a nascent stage in India and expected to grow at a fast pace with growing consumer awarness for anywhere anytime protection against deadly bacteria and viruses. With Fem Safe Handz we expect to create a strong position in the market and also create new users by way of further driving consumer awareness," Pandey added.