Dabur enters Hand Sanitiser market with ‘Dabur Sanitize’

Dabur India Ltd., the leading Ayurvedic and Natural Health and Personal Care Company, today announced its entry into the Hand Sanitizer market with the launch of ‘Dabur Sanitize’. Available initially across all e-commerce platforms, the range of alcohol-based Hand Sanitizers is highly effective in providing effective protection from disease-causing germs.

The hand sanitizer range from Dabur is available under the brand name Dabur Sanitize, which instantly kills 99.9% germs without the use of soap and water. Dabur Sanitize is available in three fragrances – Regular, Lemon & Strawberry – and coms in five SKUs, priced at Rs. 370 for 500ml, Rs. 200 for 250ml, Rs. 122 for 85ml, Rs 85 for 60ml and Rs. 72 for 50ml.

“In today's world, where consumers are facing increasing health hazards due to the emergence of new viruses and pandemics, there is a growing need for getting instant and on-the-go protection. Dabur hand sanitizers offer consumers anytime, anywhere protection against life threatening bacteria and viruses,” Dabur India Ltd Marketing Head-Home & Personal Care Mr. Rajeev John said.

"Initially launched on the e-commerce space, Dabur will be extending the brand to Modern Retail and offline stores in the coming days. We will leverage the strong distribution network that Dabur has with an initial focus on Modern Retail. We are also running a series of campaigns to drive consumer awareness about how to keep themselves protected from such deadly viruses,” Mr. John added