Dabur expands Skin Care portfolio with Fem De-Tan Crème Bleach launch

Strengthening its presence in the Skin Care market, Dabur India Ltd today announced the expansion of its most trusted facial bleach brand Fem with the launch of the premium Fem De-Tan Crème Bleach. The Fem De-Tan Crème Bleach is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.

Speaking on the launch, Mr. Arvind Katariya, Category Head (Skin Care), Dabur India Ltd, said, “As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and helps enhance beauty, Dabur has always recognized and strived to meet the ever-evolving needs of our consumers. Indian women are today exposed to a hectic and stressful lifestyle, which takes a toll on their skin. Majority of the women see tanning as a skin issue that lasts all-year round. Determined to deliver utmost radiance to skin, we are delighted to offer this unmatched de-tan bleaching experience to our consumers with Fem De-Tan Crème Bleach.”

Fem De-Tan Crème Bleach has been launched across India in two SKUs – single-use pack priced at Rs. 40 and 3-use pack priced at Rs. 80. The company will also be launching a new campaign for Fem De-Tan Crème Bleach with Sonakshi Sinha as the brand ambassador

“Fem De-Tan Crème Bleach offers an unparalleled rejuvenating experience for bleaching. Made with the goodness of Orange Peel extracts, Fem De-Tan Crème Bleach is a unique 3–step product with a refreshing fragrance that makes the bleaching experience pleasing and refreshing for everyone. With skin problems like tanning becoming routine due to today’s hectic lifestyle and environmental hazards, Fem De-Tan Crème Bleach would provide consumers an almost instant solution, giving their skin long lasting glow and freedom from tan.” Mr. Katariya added.