Dabur Meswak releases “Toothy Tales†their latest campaign
For children, brushing tends to be a boring, repetitive activity. In order to seek an answer to making this everyday activity fun for children, Dabur Meswak released their new fun filled yet educational approach to Oral Care – Toothy Tales. The primary objective of Toothy Tales is to initiate younger audiences into the brand conversation while creating an IP that sustains those conversations over an extended period of time.
Toothy Tales is the story of the ‘Molars’, a toon family that sets out on a journey in search of the precious Meswak tree; an ingredient that makes them live long, healthy and happy lives. Their vehicle of choice is the ‘Toothbus’ as they travel through a germy jungle, cavity canyon, the tooth peak and finally reach the dental dessert taking the Molar family out into a world full of adventure and fun.
While Papa Molar wants to gift his family a miracle herb, Molar Mom takes the opportunity to educate everyone about good hygiene and brushing techniques. Through rhymes that are easy to remember, Molar Junior and Baby Molar learn about teeth care while enjoying themselves, charting the audience along for the ride.
Dabur India Limited Marketing Head-Oral Care Mr. Harkawal Singh says, “Dabur Meswak is a herbal toothpaste which not only provides complete care for the entire family, but also has a very unique taste and mouthfeel, making it pleasing for kids as well as for adults.”
“The creative team brought their A game to introduce younger audiences to a magical and evolving Meswak universe. From midnight snacks to explorations in the backyard, Toothy Tales is inspired from the entire creative team’s childhood adventures and we are excited to see what happens next.” says Devlina Banerji - Associate Creative Director, Ting.
For more information on the campaign:
Videos:
- Germy Jungle
Dabur Meswak presents to you all the Molar family, who are boarding the Meswak Toothbus on the quest for Complete Oral Care.
First up, they have to cross the Germy Jungle.
- Cavity Canyon
After having earned the Germ Protector, the Molar family must now navigate through the Cavity Canyon for the Cavity Protector. Will they be able to do it?
- Tooth Peak
Now the Molar family, must gear up and be ready to encounter the icy winds of the Tooth Peak. It’s only after conquering this that they will get access to Strong Roots.
- Dental Desert
Molar family has so far made their way through tricky terrains and dangerous jungles, however Complete Oral Care still eludes them. They must overcome the final frontier – Dental Desert. We wish them all the best.
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