Dabur penetrates Aroma Products Market with Odonil Occasions!

This festive season, Dabur announces the launch of Odonil Occasions ' a special package of different formats of home fresheners -- a Reed diffuser, an Oil Burner, a Potpourri, a Pillar Candle and Aromatic Floating Candles. With this launch, Dabur is positioning Odonil as the complete air freshening brand for every space in your home.

The launch of Odonil Occasions also marks the brand's entry into the largely unorganized and unbranded categories in the aroma products market. "Odonil Occasions has been specially created for the festive season and for those very special moments. It can also be a perfect gift for your near and dear ones. The bouquet has a reed diffuser, essential oil burners, floating candles etc. The fragrance of each of the formats has been carefully chosen to create a truly distinctive and memorable experience," said Rajat Nanda, Brand Head - Odonil, Dabur India Ltd.

"Odonil is today the fastest growing air freshener brand in India. With this launch, we further strengthen the brand equity of Odonil as a complete air refreshing expert brand offering a variety of air care solutions for every space in your homes," Nanda added.

The formats in Odonil Occasions come have different fragrances like Floral, Lavender, Jasmine and Rose. "With this combo pack, consumers get an assortment of aroma formats at an attractive price of Rs 599," Nanda added.