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Dabur retaliates against Marico's Parachute hair oil with a new salvo

Dabur published a front-page advertisement in The Telegraph newspaper on Sunday (August 22, 2021), stating that their ‘Anmol Jasmine' hair oil brand “gives smooth and glossy hair & 66 percent more oil” than Parachute Jasmine (Marico) hair oil brand. Comparative advertising is a treacherous path to take. This is especially true in this situation because the product being compared is oil.

The message was supported by a photograph of the bottles of both hair oil products, and even here, Dabur revealed that it gives 40 ml for Rs 10 whereas Parachute Jasmine only offers 24 ml for Rs 10. We couldn't overlook the deliberate positioning of the bottles, which elevated Dabur's brand over Marico's Parachute.

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