Dabur, RUDSETI launch Rural Employability Initiative Swavalambhan'

India’s leading consumer products maker Dabur India Ltd today announced the launch of a mega initiative aimed at improving the employability of local youth from villages by providing free technical training and skill development. Being run in association with the Rural Development and Self-Employment Training Institute (RUDSETI), this initiative – christened Swavalamban -- will provide training to rural youth on three key areas of Sales, Merchandising and Promotion. The initiative will also seek to provide guaranteed employment to these youth, post completing their training.

Announcing the launch of this social initiative, Dabur India Ltd Head-Global Human Capital and CSR A. Sudhakar said:  “As a country, India will also have a strong surplus in working population (age 15-50) by 2020, which should help us maintain the momentum on this growth story. A significant portion of this demographic dividend lies in rural areas, which will be one of the important growth engines in future. To leverage this advantage, we feel that it is imperative that companies should also focus on skill building and vocational training to make the youth employable in the organized sector. Towards this end, Dabur has initiated the Swavalamban programme that seeks to make the rural youth more employable by arming them with the requisite skill sets.”

The objective of this initiative is to identify the training needs of the rural youth, provide training through a well-planned and designed curriculum, engage youth in business process and contribute in Nation Building and Economic Development of the country. The courses being offered under the Swavalamban programme include Sales (for Salesman/Selling skills), Merchandising (for Visibility of Product and POS), and Promoter (for Attending customer). The 240-hour course will include in-house coaching, field training and exams & extra-curricular activity.

“At Dabur, we believe that an organization’s true worth lies beyond its business, and is best reflected by the service it renders to the community and the society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development. This programme is another step forward in this direction,” Mr. Sudhakar added.

Speaking on the occasion, Dr. K.P. Pant, Director, RUDSETI-Ghaziabad said: “The course curriculum design for our trainees has always been a dynamic process with regular updates depending upon the socio-economic changes and business opportunities in the operational areas. Looking at the great demand for skilled personnel in the area of merchandizing, sales and trade promotion in the area a new course has been developed in association with Dabur India Ltd, wherein we expect to train unemployed and unskilled youth. We are very optmisitic that at the end of the intervention and after imbibing the requisite skills, these youth will be absorbed by the industry.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing