Dabur ventures into publishing; Launches Ayurvedic Medical Journal

As part of its plans to propagate the benefits of traditional Indian form of medicine, India’s largest Ayurvedic healthcare company Dabur India Ltd today announced the launch of ‘Ayurveda Samvad’, India’s first Ayurvedic Medical Journal. The quarterly journal was unveiled by Ms Shailaja Chandra, General Secretary, AYUSH, Government of India.

Ayurveda Samvaad, a quarterly publication, will cover detailed information about the various clinical trials being conducted on Ayurvedic medicines. Announcing the launch, Dabur India Ltd Ayurveda R&D Head Dr. J L N Sastry said: “The journal will be the first of its kind in India, covering the holistic approach on Ayurveda. Ayurveda Samvad is a part of Dabur’s constant endeavour to popularise Ayurveda and better reach out to the Doctor fraternity to propagate messages on the Ayurvedic way of life to 

This journal will also have write ups on Ritucharya, Yoga & Health. Besides, it will carry articles that will disseminate information on various diseases and their treatment through Ayurveda and also give detailed information on various herbs and medicinal plants.

“We’re extremely excited to announce the launch of Ayurveda Samvad. It is our goal to disseminate newsworthy information to the medical community and this journal will be our platform to connect, interact and contribute to bring about a paradigm shift in creating possibilities for our patients,” said Dr Durga Prasad, Head of Medical Marketing at Dabur India Ltd.

The benefits of applying holistic methods of treatment, as prescribed in Ayurvedic literature, to control and reduce several ailments is a proven fact today. Worldwide, people have started to adopt Ayurveda in their lives to heal themselves not only at a physical level but also on a mental aspect. People are increasingly making Ayurveda the perfect system of health knowledge for today's world. “Ayurveda Samvad will help propagate the principles and benefits of Ayurveda and emerge as an invaluable link to understanding, in detail, natural and healthy living,” Dr. Prasad said.