Daikin India on expansion drive; eyes 15% market FY 2012-13

Daikin Air-conditioning India Pvt. Ltd., a 100% subsidiary of Daikin Industries Ltd., Japan – the world’s No. 1 air-conditioning company is focused on increasing its market share to 15% from the current market share of 12% as a part of its expansion drive for FY 2012-13. For the same, Daikin India forays into newer markets in the tier II and III cities of Indore, Bhopal, Ujjain, Bhubaneshwar, Jaipur, Patna, Ludhiana, Jalandhar, Amritsar, Lucknow, Vizag and Kochi; a move in line to strengthen its hold in the HVAC market of the country.

 

To consolidate its foothold, Daikin India takes its Inverter & BEE Star labelled range of products that offer energy efficiency and durability to the newer markets across the eight states pan-India. It also aims to aggressively market its patented VRV solutions in the country to help create a value-driven segmentation in the residential & light commercial air-conditioning sector.

 

Speaking on the occasion, Kanwal Jeet Jawa, Managing Director, Daikin Airconditioning India Pvt. Ltd. said, “At Daikin India, innovation is what powers our vision to stay ahead in everything. Having serviced the inherent needs of the consumers with our pioneering product range, we are now ready with our intended growth plan for the Tier-II & Tier-III markets in India which integrates product placement and new market acquisition to establish Daikin India at the forefront of the HVAC market.”

 

“Thus with an eye on the same we have come up with a new range of energy efficient products  conforming to the new energy labelling standards comprising of 5-star, 3-star & 2 star rated AC’s that offer improved energy efficiency. This is in line with our aim to capture a significant chunk of the HVAC market of the country and establish ourselves as one of the premium contributors to the evolving HVAC market in India”, he added.

 

With a view to the same, Daikin India has aggressive plans to expand its National Dealership Network to 2000 from the current number of 1000 plus and develop 100 new Daikin Exclusive Solution Plazas across the country in the coming months. Also, Daikin India aims to market its diverse range of air-conditioning solutions which will now be available to the consumers in the said regions through its 1000 plus dealer network that has been specially trained to provide unmatched after-sales services.

 

The Daikin philosophy going ahead in India is to leverage localization to drive profitability as a part of the FUSION 15 strategic plan, which will help it to position itself amongst the top 3 HVAC player in India by 2015.