Dailyhunt rolls out its new AD campaign #NewsKaDailyDose

Dailyhunt, India’s #1, News and local language content application partners with integrated agency ‘What’s Your Problem’ to launch a TV campaign – India Reacts, to strike a chord with the audience across India. The AD campaign aims to target youth between 18-24 years, to drive Dailyhunt Mobile App installs and for this audience to get a better understanding of the breadth of content offered on the App. The ADs are running on all popular TV channels including Sports, Entertainment and News.

The campaign shows many scenes from across India where different audience segments including students, working professionals and housewives are visibly hooked onto the Dailyhunt App, and who are getting their daily dose of news on a single mobile platform. Through the film you see them laughing, crying out loud in frustration, irritated, optimistic, angry, sad & happy - reacting to the news that they see on the Dailyhunt app. The news brings out so many different reactions and Dailyhunt, India’s largest news aggregation app, makes Indians react.

Commenting on the new ad campaign, Virendra Gupta, Founder & CEO, Dailyhunt said, “At Dailyhunt, we have been constantly innovating and have evolved to be the best destination for content in local Indian languages. We take pride in describing ourselves to be the single largest news platform of local languages. With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India.”

The ad attempts to capture Dailyhunt’s user enthusiasm and reactions to be updated on the happenings around them in their preferred language by just a click of a button on their phone.

“There is an evident growth in the demand for consuming content digitally, especially news in native language on mobile platforms in our country. We are thrilled about the campaign going live, which also showcases how Dailyhunt has grown to become a part of the daily dose of news and entertainment for over 15 Crore Indians”, added, Virendra Gupta.

Amit Akali, Joint MD and Creative Head– Creative and Content – What’s Your Problem, explained, ““The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need. As a creative hook, we latched on to what news makes anybody do; laugh, cry, get irritated, frustrated, happy, smile - basically react! We purposely kept the narrative simple and showed people all over India reacting in different ways, revealing eventually that it was all thanks to Dailyhunt. To add interest, we decided to make a ‘reaction track’ and render the reactions musically.”