Daimler Comm. Vehicles picks Lowe Lintas as marketing communication partner

Chennai-based Daimler India Commercial Vehicles (DICV) has concluded its prolonged pitch process with the appointment of Lowe Lintas and Partners, Chennai, as its marketing communications partner. According to G V Krishnan, Executive Director, Lowe Lintas and Partners, "This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate."

 

DICV went through two rounds of presentations before shortlisting agencies. Top 5 agencies were shortlisted and were in fray for the business.

 

Krishnan said, "The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV's trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage."

 

Joseph George, Chief Executive Officer Lowe Lintas and Partners added, "This is a significant win for our Chennai office. It will be an interesting challenge to the agency's ability to strategize and persuasively communicate the rich, inspiring story of DICV. And with recent wins out of our Kochi and Bengaluru offices too, am particularly pleased with the way our South operations are performing".