Dainik Bhaskar elevates Raja Mitra, Dharmendra Atri as Natl Sales Heads

Following the launch of ‘Dainik Bhaskar’ in Patna - Bihar, DB Corp Limited (DBCL), has announced the elevation of Raja Mitra & Dharmendra Atri as National Sales Head as part of its new Corporate Sales & Marketing, strategy and organization.

The announcement comes in the wake of the state wise structuring of the company’s Corporate Sales & Marketing (CS&M) division that took place almost a year ago. The continued objective is to ensure that the company is able to provide strong merit based focus to advertisers for each states covered as part of Dainik Bhaskar Group’s 

To implement this shift in strategy, the company has promoted Raja Mitra as the National Sales Head for ‘Dainik Bhaskar’, Madhya Pradesh & Chhattisgarh (MPCG), Bihar and Jharkhand markets alongside Dharmendra Atri, who will assume the position of the National Sales Head for ‘Dainik Bhaskar’, Rajasthan and Chandigarh, Punjab, Haryana & Himachal Pradesh (CPH2) markets. The company will also be making similar appointments for its ‘Divya Bhaskar’, Gujarat and ‘Divya Marathi’, Maharashtra brands very soon.

Commenting on the internal promotions, Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer- DB Corp Limited said, “By spelling out our strategy today, we are making a strong commitment to direct 

Dwivedi further added, “The successful run of our DB Connect- FMCG vertical in the last two years has further strengthened our belief in verticalisation. We are therefore keen to drive an agenda of verticalisation in a few key categories as we have observed that this approach has been delivering good results and enhanced value to our media partners and clients. To start with, we will set up a few independent verticals, viz. Lifestyle & Auto which will encompass the geographies of North, West & South Regions in the country, apart from Government & PSU, FMCG which are already in place .”

The internal teams have been aligned as per the new structure with immediate effect. The new structure is expected to herald a sustained growth track record demonstrated by DB Corp Ltd. in YTD FY 14 financial and business results.