Dainik Bhaskar gets the readers some more fun with Bhaskar Tambola
Dainik Bhaskar, India’s leading Hindi daily has launched a new reader engagement activity called Bhaskar Tambola. This ‘cut and paste’ activity by the newspaper promises to be fun and aims at engaging everyone in the family. A film to publicise Bhaskar Tambola was recently rolled out. Conceptualised by Orcomm Advertising Ltd. it takes cue from the elusive numbers and the teasing wait that keeps players on the edge in this game. The film plays with numbers and uses humour to heighten curiosity about the game. Portraying the readers' wait for the right number through various day -to day situations, it engages, teases and delights the viewer.
Client -Dainik Bhaskar
Agency -Orcomm Advertising
Creative Director -Amit Koserwal
Account Planning -Dilind Menon
Production House -Basta Films
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