Dainik Bhaskar Group announces 2nd edition of Mosaic

With every passing year, Indian creativity and advertising has been setting new standards. The creative ingenuity of the Indian advertising firms, reflects in their creative work now being awarded and recognised at various global events. Encouraged by the resounding success of MOSAIC 2011, Dainik Bhaskar Group is now gearing up for an even bigger second edition of ‘MOSAIC - India's Best in Print’.

Curated by afaqs!, the coffee table book featured the best print campaigns of around 70 brands created by 23 leading creative agencies in India. Acknowledging the huge support and appreciation the industry offered the initiative, the Dainik Bhaskar Group is now making an endeavor to create an even more impactful edition that would be considerably better than the maiden edition. 

The compilation is one of its kind in India and brings together the best creatives done in a year. With an added feature of the National Creative Directors commenting on what made them choose the creatives as their best, Mosaic made for a must-have collector's publication.

Mosaic 2011 made for a highly sought after piece showcasing combined creative ingenuity of the creative agencies in India. The book, not only compiled excellent print creatives but had comments by leading media experts on what made them stand out and which were their favorite 5 ads from the 123 ads printed.

Commenting on MOSAIC 2012, Mr. Sudhir Agarwal, MD, D B Corp Ltd. said "As a leading national media organization, we are proud to have co-created the first edition of Mosaic in 2012 as the compilation of BEST IN PRINT advertising & marketing in India. It illustrates the way the print medium has been used with a significant impact to deliver on brand promise and is a ready reference for professionals practicing the art for the possibilities in print category. The response has been tremendous and I believe, more than 9500 copies were downloaded in addition to the 4500 physical copies of the book circulated within the agencies and marketing organizations. A few copies have, in fact, been forwarded by some of the agencies to their counterparts globally as a reflection of Indian work. The teams at the Dainik Bhaskar Group have been working to further improve on MOSAIC in its second edition and we are excited to make it more salient and inclusive."

Staying true to the image of a pioneer in print media, Dainik Bhaskar Group will continue to acknowledge excellence in creativity in print media.  

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