Dainik Bhaskar Group launches Mosaic 2011

A first of its kind collection of the ‘BEST PRINT WORK’ in India  MOSAIC 2011 was unveiled on the 29th of June.

 

The book has the Print Campaigns provided by the Creative leaders in various agencies. They have selected them for being part of MOSAIC. And truly it represents a spectrum of rich international standard work. As a special feature, each of the work has been commented upon by the Creative leaders – as to why they feel that is their best Print Work- this adds further insights into the creative approaches and expectations.

 

Elaborating on the rationale for MOSAIC;  Girish Agarwaal,  Director, Dainik Bhaskar Group said, “So far we have seen international collection  of the work. There has been no single collection of the Great Print Work- Indian agencies and creative teams have been creating. This glaring gap has been bridged by this effort from Dainik Bhaskar Group. We do think this will be a brilliant source of inspiration and reference to the upcoming creative teams, the clients and the agencies themselves.” He further added “Mosaic 2011 is our initiative to recognise the spread of Print Creative as a collection but this is really an industry initiative and I would not mind if other media houses join us in this endeavour.”

 

Before the book was unveiled, Sanjeev Goyle, Sr. VP Marketing & Applitac, Mahindra & Mahindra Ltd. Fram Equipment Sector said- that there is a need of an higher order of engagement and involvement that the newspaper industry needs to address, further efforts in catching the next generation of readers is needed and in his view- may be in future print should be further focussing their energies in using their advantage of being the analysts and source of deep information rather than fight on Breaking news which in fixed time Print form is not really the strength”

 

Josy Paul, Chief Creative Officer, BBDO India,  in his address stressed the need of higher engagement- and focussed his talk on need for an activist and artist to work together to create the movement- after all communication is about results and actions- in his words Acts. He shared the UNHATE communication from Benetton and GE – India example created by BBDO to bring alive his agreement. He clearly felt that the creative need to focus on the IDEA first and best exploit it in the selected media- instead of placing Media first in the hierarchy and then trying to best create an Idea to suit the medium.

 

Sanjeev Kotnala, VP and National Head Dainik Bhaskar group said ‘This has been a first year for MOSAIC,  we are happy with the result.  So MOSAIC is a rich collection of 150 creative units part of 77 campaigns by the 23 agencies. All Cannes shortlisted campaigns are here too.  In this book you would also find a section on 5 favourites of  Lynn De Souza, Chairman and CEO, Lintas Media Group, Chairman, Aaaren Inititative and Director, Karshma Initiative; Mallikarjun CR, CEO, Starcom Mediavest Group; PM Balkrishna, Chief Operating Officer, Allied Media; Punitha Arumugam, Director- Agency Business, Google India. Next year maybe we would have Clients and even Media owners picking their favourites.” He further added “Our aim will be to include regional and language work along with the Print Innovations in the next edition’

 

Dainik Bhaskar group has printed 4000+ copies of the book, which will be delivered to the identified stakeholders and influencers across creative- media- advertisers and many libraries across the nation