Dainik Bhaskar heralds print revival with 72-page mega Bhopal edition
India’s second most read newspaper, Dainik Bhaskar came out with a 72-page Bhopal edition on August 13. Twitter user R D Bhatnagar hailed the development as an indicator of revival of advertising on print media. This is the highest pagination in any newspaper since the pandemic forced the Government of India to declare a nationwide Lockdown.
Print media circulation and advertising revenue had been severely impacted by the Covid-19 crisis leading to shrinking of pagination to 12 pages across English and language newspapers. Most newspapers rely advertising for up to 70% of their revenues. After the shuttering of numerous local newspapers and thousands of job losses, regional print media has shown the first signs of a bounce back.
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Heralding the news, Sumit Modi-State Head Madhya Pradesh, Dainik Bhaskar Group said, Bhopal being our flagship edition, its anniversary is always a momentous occasion for the entire Dainik Bhaskar Group. This time around, in wake of the Corona crisis, we wanted the 63rd Anniversary occasion of Bhopal edition to play even a bigger role, of being a harbinger of positive sentiments for our clients, to motivate them further to come out and advertise in a big way. That is why we marked this edition on the theme of ‘Re-invent Life’, so that it could boost up sentiments all across.
He further said, “To start with, to mark this occasion, our plan was to come up with a 64-page edition. But I am excited to share that owing to the overwhelming response from our clients, we ended up publishing a 72-page edition, with 60% contribution from coming from Advertisements, with overwhelming representation coming from all the sectors – Real Estate, Auto, Electronics, FMCG, Jewellery, Lifestyle, Government and Social advertisers. I am confident that this spirit will carry on, from hereon, and we will set up new milestones in the coming times. “