Dainik Bhaskar launches a 'dry contest'

"Dainik Bhaskar Dry Ideas Contest', is part of Dainik Bhaskar Group CSR "JAL SATYAGRAH- Water Conservation'. The contest attempts at harvesting creative potential of advertising industry to create communication that would impact its readers into attitudinally adapt DRY HOLI as one of the ways of water conservation.

The "Dainik Bhaskar Dry Ideas Contest' now in its 5th year has seen 3 00+ entries from individual professionals and agencies from all parts of the country, be it Delhi, Mumbai or Tier-II towns like Indore, Ahmedabad and Jaipur. Dry Ideas Contest is supported by

The tone-of-voice aptly compliments slightly industrial visual. This route was approved as it finds an apt balance between creating ads to win the award as to make a difference to the readers' lives.