Dainik Bhaskar Launches 'Happy Rajasthan' Campaign
Dainik Bhaskar, India’s largest media conglomerates, launches ‘Happy Rajasthan’ which is all about sharing one’s happy moments and memories of Rajasthan.
Known as the 'Land of the Kings', the state retains the glory and richness of historical significance with its marvelous monuments, colourful traditions and customs, striking landscape and wondrous locales at every corner. All of these put together, Rajasthan is the perfect destination to create lasting memories. Through this initiative, one can upload their “Happy Rajasthan” pictures and videos, post them on www.happyrajasthan.com and invite friends and family to vote for their entries. The most voted entry stands a chance to win an iPhone 6 and other super exciting prizes. Pictures and videos can also be shared on the twitter handle @happyrajasthan.
Additional details related to the contest can be obtained from www.happyrajasthan.com. Watch out for the daily and weekly specials in the 25 day contest.
Commenting on the campaign, Chief Corporate Marketing Officer, Kaacon Sethi said, “Rajasthan has embraced Dainik Bhaskar with open arms right from the first day of our presence in the state. Our focus on socio-economic local issues has helped create a superlative reading product and emerged as a newspaper of choice in Rajasthan. This initiative is aimed at engaging our readers so that amidst their daily lives, our readers can relive wonderful memories that can be shared with others too.”
Says Mr. Pradeep Dwivedi, CCSMO, Dainik Bhaskar, “Dainik Bhaskar has been the most preferred news vehicle for its readers in Rajasthan since the last 19 years. Nearly two decades of sustained leadership is linked to our deep understanding of reader's needs, desires and expectations. The Happy Rajasthan initiative is our way of celebrating our wonderful association with the state with all our partners.”