Dainik Bhaskar’s mega Indore edition is a clarion call to non-metros’ bounce-back
Dainik Bhaskar's Atmanirbhar Indore is a testament that the non-metro Indian cities are raring to get back to normal working conditions. This 128 page newspaper is probably the highest ever pagination for any newspaper in India in last many years’ time. This is not only special for Dainik Bhaskar Group, but also heralds the return & confidence of the advertiser in Print Media. This is an indication that businesses are beginning to get back on track and are ready to meet the pent-up demand of the lockdown. Commenting on this milestone, Mr. Girish Agarwal of Dainik Bhaskar Group said "The theme of Atmanirbhar Bharat is being aptly captured by this 128 pages issue. Advertising Categories from across sectors such as Real Estate, Auto, Education, FMCG, Jewellery, Electronics, Lifestyle, Government and Social advertisers have come forward to take advantage of Atamnirbhar Indore.
Mukesh Mathur- Resident Editor Indore adds: “This issue is spectacular from the readers perspective having rich editorial content on the theme of Atamnirbhar Indore, a treat for our valued readers. At Dainik Bhaskar we strive everyday to provide news and information which lead to insights that readers use in their daily lives. “We are confident that this issue will usher positivity among clients for newspaper advertising. This team effort will serve as a new benchmark for future such special issues “ says Naresh Pratap Singh- Unit head Indore Newspaper industry in India is coming back to pre covid levels led by Indian language publications. In almost all the states, circulation copies have reached to more than 85% of pre covid levels. While Kerala seems to have crossed 90% circulation copies reach. This is all lead by non-metro cities of India. As per the recent published EY report titled “Will non metro markets propel India’s recovery”, the Non metro markets show higher resilience than metro markets. The percentage of respondents who are expected to spend more post lockdown on majority of categories was much higher in non-metros. There is higher inclination to spend on categories such as Consumer Durables, FMCG, Auto, and lifestyle in these markets. The report also stated that Newspapers lead the trust index.