Dainik Savera grew by 7.4 % even as competitors saw decline in TR: IRS 2019 Q4
Dainik Savera Times recently became the No.1 Hindi Daily in Punjab and the fastest growing newspaper in North India as per Audit Bureau of Circulation and Indian Readership Survey.
According to IRS 2019 Q4 data, the daily grew its Total Readership by 7.6% even as India was beset by Covid-19 crisis and its competitors in the Punjab region saw a degrowth in readership. Its Average Issue Readership (AIR) was also least impacted compared to the top newspapers in Punjab.
It has presence in 6 states – Punjab, Haryana, Himachal Pradesh, Chandigarh, Jammu and Kashmir, and Delhi NCR with 23 editions and circulation of more than 7.31 lakh copies per day. The publisher is backed by Shital group of industries from Punjab’s heartland city Jalandhar (Punjab).
The management of Dainik Savera has given full support to the employees during this tough time by dispensing with salaries on time, even though their circulation and advertising revenue has been severely affected by Covid-19.
During the early days of the Lockdown, the newspaper also ran an awareness campaign, to make people aware that the virus is not spread from the newspaper and that it is safe to buy them.
In fact, the newspaper publisher routinely organizes a number of events from live concerts of big starts to social services like celebrating Environment Day. They also organize Auto Expo shows in Jalandhar, Ludhiana and Amritsar.
The newspaper has mobilized its operations to contribute Rs 3 Crores for the Nepal Relief Fund, Rs 2.5 Crores for Kerala PM Relief Fund, Rs 3 Crores for Jammu and Kashmir Relief Fund and Rs 3 Crores towards the Uttarakhand Relief Fund. It has once again taken efforts during the pandemic to provide food, mask and sanitizers to poverty struck populations.
As a part of their circulation/promotion drive, the daily gives annual subscription to clients and their survey teams go to various villages, towns, districts and also organises regular events for promotion purposes.