DainikBhaskar.com wins three BIGGIES Awards for the use of AI and Big Data

At the recently held, Asia-Pacific Awards- BIGGIES held in Hong Kong; honoring the most innovative media companies for implementing data and artificial intelligence initiatives from the region- DianikBhaskar.com puts up a stellar show and wins three awards!

A Big Data Week's property- BIGGIES Awards, annually draws participation from the leading and most innovative media companies across Asia-Pacific region. This time the show witnessed 20 finalists from seven countries and eleven companies headquartered across Asia-Pacific.

Exhilarated on the occasion DB Digital’s CEO Mr. Gyan Gupta, stated “DB Digital is the leader in Hindi and Gujarati and reaches out to 100 million users every month. With the next wave of 200 million internet users all set to hook up on internet and most of them being Indian language users - DB Digital is all set to sweep them as well and the regulars users off their feet. The recognition with three BIGGIES is just a beginning.”

DB Digital is heavily invested in the development of recommendations algorithms. These algorithms form the bedrock for predicting the interest of an individual based on interest and preferences of similar users. It is this Collaborative Filtering that has led to the development of an amazing App by the team. The AI based App, enables the content delivery by capturing user click stream data and identifying the reading patterns of the user to process and eventually serve the user what’s relevant and specific to him or her. Keyword-tagging, Story-stitch, and Association-Mining are just some of the many elements that the team is working to get the App to deliver likable and relevant content and videos individually. 

Speaking about the brand’s exemplary performance,  Mr. Pawan Agarwal, Director DB Digital, added, “As a market leaders it is imperative that we stay ahead by harnessing technology and personalise content for every individual user. The user has to be treated as an individual and catered to as an unique entity.”

DB Digital bagged the following BIGGIES Award Categories –

Excellence in Data-Driven Business Process Efficiency for Wisdomnxt- First place 

Excellence in Data-driven Product Development and Artificial Intelligence for Recommendation- First & Second place