DaMENSCH Launches a New Campaign #BreakDaNorm

In an ever-evolving world, what qualifies as ‘masculine’ traits? Who decides them? Decades of conditioning has created a culture that is now defined as “toxic masculinity” and now it looms over our heads like shadows of which we cannot get rid of. Most of us don't realize how hard-wired our minds are. In the desire to evolve the face of ‘masculinity’, DaMENSCH, a Premium Men’s Innerwear & Apparel brand, has launched a new Influencers marketing campaign, “#BreakDaNorm”. This campaign intends to welcome the progressive thoughts of true acceptance and highlight inclusivity of people; not a suppressed shell of stereotypes.

The campaign was started on September 5 for which DaMENSCH associated with male influencers who created interesting content and videos that was promoted across social media platforms - Facebook, Instagram, etc. The campaign was promoted by Siddharth Batra (famous for #GuyBeauty), Nakshatra Bagwe (A Vocal member of the LGBTQ community), Milind Chandwani (A social worker) and Naved Qureshi (A single dad and Fashion Blogger), who all are successful in their respective ‘non-traditional’ fields, and believe that masculinity cannot be boxed into a definition, just like a human being.

Commenting on this campaign, Mohit Ahuja, Brand Manager at DaMENSCH said, “I feel that emotionally men have a problem, a blockage that comes from what we consume, in movies and our surroundings. We do not speak about how we feel because it shows weakness, because it isn't what we were taught growing up. With this campaign, we as a brand wanted to bring in inclusivity and break stereotypes.” 


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This video is about me, about something I have believed, practiced & stood by all my life! I am emotional, I like pink, I talk fashion, and I am a blessed father to a beautiful boy! I believe it is time we #BreakDaNorm around Masculine Stereotypes with @damenschofficial SHARE YOUR #BreakDaNorm story and tag me. Would love to recognize & reward a few 🤗 Also love the new printed Aer Soft Micro Modal collection. SO SOFT! Use my code NAV10 to get 10% off! P.S. don’t forget to check DaMENSCH on IG for the daily dose of #ProgressiveMasculinity Not #toxicmasculinity . . . . . . . . . #Fashion #FashionBlogger #LifestyleBlogger #ootd #BangaloreFashionBlogger #dadstyle #midlifemodel #styleblogger #menswear #mensfashion #beard #malemodel #bangalorefitnessblogger #IndianFashionBlogger #Influencer #Model #IndianInfluencer #fashion #bornoninstagram #instafashion #daddy #navedqureshi

A post shared by Naved Qureshi (@navedqureshi) on

“Social media has strengthened, especially since the lockdown began. It has the power to communicate and stitch the society together, as we have seen in the last couple of months like in the movement “Black lives matter.” The beauty of social media is, we create a movement for values that matter and it picks up like forest fire if your proposition is right”, Shinjana Chakraborty, Social Media Manager at DaMENSCH. 

Naved Qureshi, one of the male influencers talks about his association with DaMENSCH, “Promoting a subject which has always been very close to my heart gives me immense satisfaction. I believe, masculinity is not being having a beard, muscles, disliking pink, it’s about being emotional and strong yet soft from inside. DaMENCSH intends to highlight exactly the same thought and break the stereotypes.


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