DAN's Carat wins most of Kraft Heinz' global media mandate
Dentsu Aegis Network's Carat awarded global food and beverages company, Kraft Heinz's media duties except for portion of its Brazil business according to international reports. The agreements are subject to approval, as they have not yet been finalized. The mandate was won after a multi-agency pitch.
Publicis Groupe's Starcom, the incumbent, Omnicom Media Group’s PHD and WPP’s MediaCom were part of the pitch. Starcom Worldwide handled all the media duties for Kraft Heinz since 2018. Starcom will continue to be Kraft Heinz' agency of record for the U.S market, which is the company’s largest business segment.
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