Danone Narang launches B'lue; ropes in Vir Das brand ambassador!

Danone Narang Beverages, a joint venture between the French Group Danone and Indian business house Narang Group, today announced the national launch of B’lue, a delicious new restoration drink that enlivens you in body, mind and mood. With the launch, this beverage opens a new segment in the Indian Ready to drink beverage segment.

B’lue has been specially designed keeping in mind today’s Young India – the section of the Indian society who believe in designing their lives and living their passion. The I Generation of doers who live the change that most of us wish to see! A 24X7 generation who wants to be at their optimal best, anytime, anywhere. B'lue, with its distinctive taste is what every Young Indian ultimately aspires to be – Inventive, unique and Surprising.

Formulated with unique taste and stimulating aroma, B’lue is an ideal drink for generation who wants to be at their optimal best, anytime, anywhere. B’lue helps them to feel at their best in body, mind and mood so that they are ready for all the opportunities in life. B’lue has been introduced in three delicious fruit flavors of Apple, Peach and Guava and is available in 500ml pet bottle priced at Rs. 30.

Talking on the launch, Tarun Arora, Country Head, Danone-Narang Beverages said, “As a pilot, we introduced B’lue to the city of Pune and received a tremendous feedback. The beverage was very well accepted in the market. We then rolled into the soft launch phase in Mumbai, once again with encouraging results. With the national launch now, we are confident that consumers across the country will experience the B’lue benefit in their very busy daily routine. B’lue has a unique proposition that enlivens one’s body, mind and mood, is ideal for this generation who wants to be at their best hamesha.”

“We believe consumer knows it best. So we decided to co-create the B’lue proposition, including the brand name, with the Indian youth. And it’s heartening that the Youth also voted B’lue as Product of the Year, an Innovation award endorsed by consumers”, adds Tarun Arora

“Youth icon, Vir Das, is the brand ambassador of B’lue who truly represents the aspirations of a young India who believes in living their passion and pursuing their dreams”, he added.